> the consumer should approach it as if they are taking on risk that some number of reservations will fail, and you'll have to pay a premium to find lodging. W

> the consumer should approach it as if they are taking on risk that some number of reservations will fail, and you'll have to pay a premium to find lodging. While that may be true now, that's a pretty shitty deal to actually have to take as the norm. Having to always have a backup plan makes travel budgeting unpredictable for a lot of people. I'd be curious to see what the rates are on reservations falling through, also compared to the same rates for the hotel industry.