I agree. I was responding to someone who thinks that will be commoditized by "auto parts companies". Whether or not that's true, safety is the most important co

I agree. I was responding to someone who thinks that will be commoditized by "auto parts companies". Whether or not that's true, safety is the most important component of the user experience of a self-driving car. Once that's figured out, the question turns to "Am I buying the car to own? Am I calling it from a mapping application like Uber or Apple Maps? What does the car look like? What new seating arrangements are enabled without the need for a driver? How much better can the entertainment features be when built by a software company instead of a car company? Can the car tell me what's wrong with it, instead of simply illuminating the check engine light? Or better yet, automatically contact the manufacturer to set up a service appointment that works with my calendar?" Etc.