I view SEO along the exact same lines as cover letters and CVs; if you portray youself well enough then you'll get your foot in the door: the rest is down to yo

I view SEO along the exact same lines as cover letters and CVs; if you portray youself well enough then you'll get your foot in the door: the rest is down to you. The real difficulty is in conversions. For example, I'm looking for a full-time job in my recently-adopted homeland of Poland. I know that I am a kick-ass programmer, but the fact that I struggle with the Polish language means that I'm un-optimized. I'm now working on the language side of things, and yeah, you'd better expect that 12 months from now I'm gonna kick a metric shedload of ass! So, take the same view of your website - what's wrong, what doesn't convert, and why - and you'll be sorted. All it takes hard work, but it is by no means insurmountable.