Its pretty much based on how easy/effective it is for users to use and understand. A/B test what works and you find it aint much. Oh and fighting the powers th

Its pretty much based on how easy/effective it is for users to use and understand. A/B test what works and you find it aint much. Oh and fighting the powers that be to try something new is not to be underestimated. I have had to make many many poor decisions because of owners etc simply based on their taste.