I cant speak for design community as a whole, but I do design a fair amount of things including UI. I think many speak of simplicity since it is pretty much rul

I cant speak for design community as a whole, but I do design a fair amount of things including UI. I think many speak of simplicity since it is pretty much rule number one because its tied to use. Anything not needed is waste or simple cosmetics. What you can do to innovate is often very limited for a few reasons. You would be amazed how many people dont know what a sandwich menu is, if you vary from the "standard" you lose tons of people right off the bat. Also clients are very scared to try anything new simply because they tend to have a "not broke, dont fix it" mentality. I do a lot of training type interfaces for large companies and I literally try to compress everything down to a 1 button solution. You put 2 buttons marked start and stop and someone will be befuddled right off the bat. Sounds like exaggeration but its not, If anyone has to click a menu to find something you will lose people because they will wonder where something is at and not click. I try to have everything on screen in an "order" and as little as possible. Anything "extra" and people get distracted etc. Making UI at this point is like making hammers, try to innovate/design a new hammer. I agree with much of your statement because I see lots of room for improvement, so wasnt trying to come off argumentative. I simply find its usually not just the designer but also who you are designing for that is the limitation.