Ok, so what are those reasons exactly? I actually don't believe your analogy holds. My mom uses Dropbox but she would never use rsync. But my mom can drive to

Ok, so what are those reasons exactly? I actually don't believe your analogy holds. My mom uses Dropbox but she would never use rsync. But my mom can drive to Target or open her Amazon app and buy Ensure just as easily as she can order Soylent. I do think Soylent is just rebranded Ensure/Slimfast and there's nothing wrong with that. For the most part, Ensure targets baby boomers, Slimfast targets gen-xers or people who want to lose weight, and Soylent targets millenials/professionals. Again, nothing wrong with it (so long as you don't act like Soylent is some revolutionary/brave-new-world product).