I've never tried Soylent, but I do have to drink Ensure many times a day. Ensure has a massive market, $billions in annual sales, and medically proven results.

I've never tried Soylent, but I do have to drink Ensure many times a day. Ensure has a massive market, $billions in annual sales, and medically proven results. The medical market is not where Soylent is going right now, But it is massive and proven. If they could market to younger, hipper folks who've been prescribed Ensure, but would spend their own money for something nicer... That'd be me. (BTW: I finally ordered some huel just now... Really sick of Ensure, will give that a try)