Serious question: how many people in that demographic group do you think have ever seen the movie/read the book that it's based on? I'm approaching 30 myself an

Serious question: how many people in that demographic group do you think have ever seen the movie/read the book that it's based on? I'm approaching 30 myself and never heard of the source material before all the news articles/comment threads on this new powder I was buying. Which is to say, I don't think the name is as problematic for the real-world target audience as some people make it out to be.