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I wonder how long it will be until some VC forces the inevitable rebranding of the Soylent name. "We need to reach out to a larger demographic with a name that
by Kattywumpus 9y ago
I wonder how long it will be until some VC forces the inevitable rebranding of the Soylent name.
"We need to reach out to a larger demographic with a name that communicates the value proposition of the product. Liquid Lunch focus-groups well in the demographic of females 18-30, which is where we see our growth trending in future..."
I've always liked the cheekiness of the Soylent name and it's really the only thing that's made me pay the slightest bit of attention to the product.
- domenicd 9y agoSerious question: how many people in that demographic group do you think have ever seen the movie/read the book that it's based on? I'm approaching 30 myself and never heard of the source material before all the news articles/comment threads on this new powder I was buying. Which is to say, I don't think the name is as problematic for the real-world target audience as some people make it out to be.