I was thinking about it from Game-theoretic perspective. This is too early move, given Bing has less than 15% share. Bing is giving comparable search results

I was thinking about it from Game-theoretic perspective. This is too early move, given Bing has less than 15% share. Bing is giving comparable search results in terms of quality - although I found their UI glossy and cluttered. Now Google is trying to minimize the differences between the two search engines in terms of UI/navigation. So I now have a lower-barrier to switch. Clearly this move has back-fired and probably Bing should clean up their UI to grab people in-between like me. The day Search Engine becomes a commodity, this market is over.