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I post this here because there are such obvious business lessons in this situation. So your client has just found out that your product has died and needs to b
by hoodoof 9y ago
I post this here because there are such obvious business lessons in this situation.
So your client has just found out that your product has died and needs to be replaced .... do you charge them $149 and wave goodbye, or do you build upon your existing relationship with them and get them to buy from you again?
If you're running a startup hopefully the answers are obvious.
If you are a giant multinational company then you probably don't care so much.
- qbrass 9y agoStrategically, you charge them $149, then give them a discount on a new fridge that's $149 minus the actual cost of the service call.
- hoodoof 9y agoYes I think it would be to their advantage to say, well you just paid $149 for the service call to hear your fridge is dead, and we love you so here is a $200 voucher towards your next Fisher and Paykel fridge.