>The human taste for aesthetically pleasing documents is here to stay, and beautifully laid out narratives are instrumental for getting your message across to y

>The human taste for aesthetically pleasing documents is here to stay, and beautifully laid out narratives are instrumental for getting your message across to your audience. Delighting the eye allows the reader to focus on content, rather than struggle with an ugly form. Is this really true? I don't think it is any more. Just look at graphical user interfaces these days: they're horrifically ugly, as exemplified by Windows 10, and also the flat-UI trend that everyone has adopted.