Superficially, you're right. But a company that wants to survive has to keep its users happy, and data loss is really bad for PR. How many people dumped Yahoo

Superficially, you're right. But a company that wants to survive has to keep its users happy, and data loss is really bad for PR. How many people dumped Yahoo after the breach? I imagine a lot. And really the same is true for any company that has any sizeable PR problem, regardless of the cause. Examples: - Yahoo - Uber - United Airlines - Target