Best part of this is the first point, "Element #1: Lead With “Finished Story” Benefits", which is probably why he led with it. 2/3 is a chicken or the egg thin

Best part of this is the first point, "Element #1: Lead With “Finished Story” Benefits", which is probably why he led with it. 2/3 is a chicken or the egg thing, where you can't really get to being able to leverage real social proof and credibility until you get success, so you have to leverage "white lies" or other tidbits to get to that point. 4 and 5 are obvious, although they are extrapolated better than you normally see.