I had a marketing client/photographer have me build a web site for local sport clubs. They updated the site with scores plus thousands of photos of the athletes

I had a marketing client/photographer have me build a web site for local sport clubs. They updated the site with scores plus thousands of photos of the athletes. The idea was to sell the photos to fans and parents. It was a decent idea, but I think they priced the (digital) photos too high, and the amount of work for the return just never surfaced. This doesn't sound like an organic growth social network, and I feel they are misjudging the ROI on all the investment of time, effort and money.