Bear in mind that you're responding to a bit of fanciful musing which was explicitly signaled by the phrase "I'm tickled by this silly and completely implausibl

Bear in mind that you're responding to a bit of fanciful musing which was explicitly signaled by the phrase "I'm tickled by this silly and completely implausible... idea" -- the idea being that the Reader feature is a public thumbing of the nose towards the iAds initiative, made possible by upper management's ostensible neglect of Apple's desktop software.