Estsy is doomed because of this reason you stated. I call it '(downard) inflation of expectations'. And there is a VERY GOOD information what happens with all

Estsy is doomed because of this reason you stated. I call it '(downard) inflation of expectations'. And there is a VERY GOOD information what happens with all this great 'do not eveil', do not harm, only for the consumer' startups the moment they have investors: “The company’s historical pattern of ill-advised spending has completely obfuscated the extremely attractive underlying marketplace business model,” said by external activist investor in addition to: “We are fully prepared to take any actions we believe are necessary to protect the best interests of all Etsy shareholders.”