"That being said: they are priced competitively" Twilio is perhaps one of the most expensive of all SMS gateways. Twilio's achilles heel is their value-added

"That being said: they are priced competitively" Twilio is perhaps one of the most expensive of all SMS gateways. Twilio's achilles heel is their value-added approach to pricing what should instead be priced as a commodity, i.e. cost-plus pricing supported by vertical integration and economies of scale.