The ongoing relationship is only relevant to the extent that mutual agreement must be maintained to keep the relationship alive; the conditions that the parties

The ongoing relationship is only relevant to the extent that mutual agreement must be maintained to keep the relationship alive; the conditions that the parties agree to are terms of service, not a license agreement, and apply to the relationship itself. Blizzard may be entirely within their rights to suspend your World of Warcraft account if you connect to their servers with a hacked client. But they still wouldn't have any legal right to control what you do with the bits on your own hard drive. The pro-EULA argument is that they could claim that right either way.