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It helps them report a higher number of ad impressions, from preroll and overlay ads that are on the next video, as people are scrambling to hit pause. On the
by niftich 9y ago
It helps them report a higher number of ad impressions, from preroll and overlay ads that are on the next video, as people are scrambling to hit pause.
On the other hand, plenty of people do watch YouTube semi-passively, and autoplay enables that usecase to work without requiring repeated interaction.