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I like the new Autoplay toggle. Autoplay is honestly the most annoying feature I've ever seen in a top-20 modern website. Anyone have theories as to why it rece

I like the new Autoplay toggle. Autoplay is honestly the most annoying feature I've ever seen in a top-20 modern website. Anyone have theories as to why it received such amazing enough A/B-testing results that they decided to keep it?

niftich 9y ago
It helps them report a higher number of ad impressions, from preroll and overlay ads that are on the next video, as people are scrambling to hit pause. On the other hand, plenty of people do watch YouTube semi-passively, and autoplay enables that usecase to work without requiring repeated interaction.