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What is the number one Twilio differentiation? The price or its APIs?
by venture_lol 9y ago
What is the number one Twilio differentiation? The price or its APIs?
- gkoberger 9y agoAt this point, marketing/mindshare is #1. (That being said: they are priced competitively, do have a great API, can do things may others can't (ie MMS), and have great deliverability across carriers.)
- jorangreef 9y ago"That being said: they are priced competitively" Twilio is perhaps one of the most expensive of all SMS gateways. Twilio's achilles heel is their value-added approach to pricing what should instead be priced as a commodity, i.e. cost-plus pricing supported by vertical integration and economies of scale.
- phamilton 9y agoOne of the big barriers to entry in the space is spam whitelisting. Every time you send an SMS message, there's a chance the carrier flags it as spam and doesn't deliver it. Twilio and others try to give customers a higher chance of successful delivery. That comes with direct carrier relationships and stuff.