Targeting seems, to me, to be ethics-neutral in terms of first-order effects. It amplifies the effectiveness of both positive-value and negative-value advertisi

Targeting seems, to me, to be ethics-neutral in terms of first-order effects. It amplifies the effectiveness of both positive-value and negative-value advertising. Like, roads can be used both for transporting troops to invade a country as well as to transporting food to relieve a famine, and better roads improve the effectiveness of both. Like, advertising payday loans to poor people may be an acceptable cost of advertising if it gets out valuable mesothelioma information as well.