It's a pretty rough life for a small company to target the low-end. There's money there, but the low-end market also demands more time, if you aren't extremely

It's a pretty rough life for a small company to target the low-end. There's money there, but the low-end market also demands more time, if you aren't extremely careful about how you implement your sales/support process. Some products just aren't an upmarket product...mobile apps, for example. But, if there's a way to target your product to people who have a budget, you're going to have a much nicer time scaling up...you'll have money to hire people (and to a lesser degree, other resources that cost money) to do so. It takes a lot of $5/month sales to pay for one employee. But, $200/month sales add up really fast.