This is trying so hard to tailor a story to a particular audience it's actually somewhat painful to read That's surprising because based on your comment, I wou

This is trying so hard to tailor a story to a particular audience it's actually somewhat painful to read That's surprising because based on your comment, I would have suspected you didn't even read the article. Ars has published similar articles in recent days about all the winners of their new Design Award, which they started this year at WWDC to take the place of Apple's Design Award that is now only for iPhone/iPad apps unlike past years.