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"proud to be Mac" because their fully cross-platform offerings include Mac OS and iOS? Really? And of course they're looking forward to a major update to one of

"proud to be Mac" because their fully cross-platform offerings include Mac OS and iOS? Really? And of course they're looking forward to a major update to one of those platforms which will let them do more with it. The article even makes it clear - "and it's similar to what some Android users can already do." This is trying so hard to tailor a story to a particular audience it's actually somewhat painful to read.

whyenot 16y ago
This is trying so hard to tailor a story to a particular audience it's actually somewhat painful to read That's surprising because based on your comment, I would have suspected you didn't even read the article. Ars has published similar articles in recent days about all the winners of their new Design Award, which they started this year at WWDC to take the place of Apple's Design Award that is now only for iPhone/iPad apps unlike past years.