Influencer and affiliate marketing channel works in markets where there are many potential influencers... that's it. For advertising and marketing related tool

Influencer and affiliate marketing channel works in markets where there are many potential influencers... that's it. For advertising and marketing related tools(SEO,PPC,social media, marketing automation,etc) works better because their main clients are marketers, many have an audience and know how to market a product. However, it also works for sales tools and CRMs for ex., there are lots of influencers in this space. Works amazingly well for e-commerce, which is where influencer marketing is most used, everyone with a good following on Instagram can become an influencer. If your space doesn't have too many influencers, start a referral program.