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It's a sales funneling technique. By the time the user has reached the bottom, he has been prepped with all the glowing testimonials and ready to sign up. For

by ww520 10y ago

It's a sales funneling technique. By the time the user has reached the bottom, he has been prepped with all the glowing testimonials and ready to sign up. For a casual visitor, as blunt as it is, you are not their target audience.

wingerlang 10y ago
Who is the target audience? I also have no idea what it is from the website.
- briandear 10y ago
  They do a huge amount of radio advertising -- so most visitors are likely coming from radio ads that explain what they do. People that visit AL already know why they're there.
- pnutjam 10y ago
  That's ok, they don't either.