4 ms·

Having not heard of Angie's List before I decided to check their website out. If anyone working on that is reading HN, you might find it interesting that I didn

by yjgyhj 9y ago

Having not heard of Angie's List before I decided to check their website out. If anyone working on that is reading HN, you might find it interesting that I didn't understand at all what the website was for until reading all the way down to the testimonials. Until then it was all about how happy users are and how many solutions it provides. Might be a good idea to put a one-liner explanation somewhere very visible.

ww520 9y ago
It's a sales funneling technique. By the time the user has reached the bottom, he has been prepped with all the glowing testimonials and ready to sign up. For a casual visitor, as blunt as it is, you are not their target audience.
- wingerlang 9y ago
  Who is the target audience? I also have no idea what it is from the website.
  - briandear 9y ago
    They do a huge amount of radio advertising -- so most visitors are likely coming from radio ads that explain what they do. People that visit AL already know why they're there.
  - pnutjam 9y ago
    That's ok, they don't either.
robotresearcher 9y ago
> Might be a good idea to put a one-liner explanation somewhere very visible. Apparently the customer was happy to pay 0.5B without that advice. AL sold a company, not a product, and they closed the deal.