Reporting software thoughts: a) Whether or not it's pretty and looks interesting will be enough for first year sales unless you have a particularly sophisticat

Reporting software thoughts: a) Whether or not it's pretty and looks interesting will be enough for first year sales unless you have a particularly sophisticated buyer b) If pretty and looks interesting are the only things it does, you'll get slammed at renewal time because no-one used it c) You need to know what behaviour your users will change based on the tool. They may not know that yet. That's a pretty good sales pitch though. d) If you're particularly cynical, find a way to give users a magical number they can change based on behaviour, that doesn't actually mean anything. cf: "Klout influencer score". The more opaque its calculation, the better. Add a slightly random element to how it's calculated so that users build superstitions about how it's calculated. Allow their boss to easily run reports on your users's magical score, and include rankings.