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It's a non-competing market. Nobody is going to fire up a grill in the office, make a burger, and then slap on the sauce just to save a trip to a McDonald's. T
by astrodust 10y ago
It's a non-competing market. Nobody is going to fire up a grill in the office, make a burger, and then slap on the sauce just to save a trip to a McDonald's.
They are going to use it when the otherwise wouldn't buy a McDonald's burger, like when hosting a backyard BBQ.
- logicallee 10y agomy analysis is different, but whatever. I think some people would make a hamburger at home rather than go to a mcdonald's when they yearn for this product. obviously mcdonald's canada agrees with you and not me.
- deleted 10y ago[deleted]
- astrodust 10y agoThe Big Mac product is not actually burger, it's convenience and being packaged at a consistent, predictable level of quality. If you're hungry and have five minutes, they've got a burger for you. The Big Mac sauce is the McDonald's signature brand. It's not a competitor to their main product. It's not inherently convenient, it's just familiar, and could serve to reinforce the brand and promote sales of their core product.