>> Google had search and used that to prop the rest. Simple. > If it's so simple why aren't there other companies doing the same? Because the "simple" strategy

>> Google had search and used that to prop the rest. Simple. > If it's so simple why aren't there other companies doing the same? Because the "simple" strategy is predicated on a market-dominant search product. It was simple for them, but extremely hard for anyone else—because Step 1 is "supplant Google with 75% market share".