Yeah, and upgrade parts are far too much of an an (ahem) apples to apples comparison. Seeing a 20-30% markup on a graphics card might make people reconsider th

Yeah, and upgrade parts are far too much of an an (ahem) apples to apples comparison. Seeing a 20-30% markup on a graphics card might make people reconsider the value they're getting on their macbook or iPhone. There's some brand reputation to protect here.