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People have reverse-engineered everything about that, including the sauce. What's your point? People also go to fast food restaurants to get food quickly. Prep
by astrodust 10y ago
People have reverse-engineered everything about that, including the sauce. What's your point?
People also go to fast food restaurants to get food quickly. Preparing it yourself saves you zero time, it destroys the value of the Big Mac.
If you're going to make your own burger, you can sure as shit do better than a Big Mac.
- logicallee 10y agoyour sister comment made an interesting point that McDonald's does sell the sauce in grocery stores. That is a close analogy to this (since if someone really wants a big mac, they can make a hamburger at home and, by including some of that sauce, gets something that meets some of that need.) I think that's a pretty bad business decision for McDonald's to have done.
- astrodust 10y agoIt's a non-competing market. Nobody is going to fire up a grill in the office, make a burger, and then slap on the sauce just to save a trip to a McDonald's. They are going to use it when the otherwise wouldn't buy a McDonald's burger, like when hosting a backyard BBQ.
- logicallee 10y agomy analysis is different, but whatever. I think some people would make a hamburger at home rather than go to a mcdonald's when they yearn for this product. obviously mcdonald's canada agrees with you and not me.
- deleted 10y ago[deleted]
- astrodust 10y agoThe Big Mac product is not actually burger, it's convenience and being packaged at a consistent, predictable level of quality. If you're hungry and have five minutes, they've got a burger for you. The Big Mac sauce is the McDonald's signature brand. It's not a competitor to their main product. It's not inherently convenient, it's just familiar, and could serve to reinforce the brand and promote sales of their core product.