We define user loyalty on Reddit based on commenting behavior, which we view as a strong proxy for latent engagement. To focus our attention on loyalty in- stea

We define user loyalty on Reddit based on commenting behavior, which we view as a strong proxy for latent engagement. To focus our attention on loyalty in- stead of platform-level retention, all of the following defini- tions are restricted to users who commented at least 10 times within the relevant time period. An interesting definition of loyalty for any site. I recognize that I am unusually skewed towards being a "lurker", but consider myself loyal to two sites (this being one of them). I guess you would need visitation data to be able to better distinguish between an "active loyal user" and a "passive loyal user", relatively speaking.