"Sell the amazing $3.50 croissants with pride. The people who crave it will come no matter the price." Everyone must conform to the logic of capital. Even if,

"Sell the amazing $3.50 croissants with pride. The people who crave it will come no matter the price." Everyone must conform to the logic of capital. Even if, as a charitable and willing business owner, you want to remunerate your employees more than what the market suggests, or set prices lower than what consumers are willing to pay because you don't want to profit too egregiously, you will be forced into adapting and doing what the market wants you to do. It's hard for a very scrupulous person to accept this. Many lousy software developers have more prestige than more talented ones, because the latter are seemingly unable to accept just how much they are expected to charge for their time, and therefore seem cheap by underselling themselves. The question of "How can I make so much money, when people I know working so much harder in teaching or social work, make so much less?" is expected to just be squelched or dealt via charity. It's very interesting.