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So, how do the chains like Starbucks or Costa manage to sustain their business?
by praptak 10y ago
So, how do the chains like Starbucks or Costa manage to sustain their business?
- bbarn 10y agoBecause the coffee has a ridiculous markup on it, and they are brilliant at marketing. Microwave breakfast sandwiches with names like "Double smoked bacon and egg". Frozen pound cake for 3 dollars a slice. Lattes for up to 5 dollars each. And a constant flow of customers and it being just uncomfortable enough for people not to stay too long.
- pm90 10y ago> it being just uncomfortable enough for people not to stay too long. OMG this is so true. I suspect their tables and arrangement may also be designed for this, as I've never felt too comfortable working from any starbucks (they are usually too small for me). Another factor I've found, at least in Austin and outside the collegy areas: they're filled with Teenagers. This isn't bad in itself, except that they're often loud when in groups.
- Naritai 10y agoI noticed the coffee shop near my university replaced their tables with tiny little things that cannot properly hold up a laptop. I'm quite sure that was the intent.