I hoped they did it to prove themselves that advertisers will use such capabilities to take advantage of innocent filterless future consumers, but that would re

I hoped they did it to prove themselves that advertisers will use such capabilities to take advantage of innocent filterless future consumers, but that would require a diametrically inverse interpretation of results. Having worked in advertising, I feel we should have heavy-handed restrictions with regard to advertising to minors. Given the potential for abuse, I would recommend enforcing equal restrictions on targeting based on the current emotional state. Irrational decisions are the motor of many successful marketing campaigns (things like anchor pricing are the norm). Letting advertisers sophisticate the message according to the customers emotional state, is like giving sudo privilege to a bitlocker. The metrics on their dashboards do not include morals. We have to stay on top of this.