6 ms·
It goes like this: "We doubled the prices of food expecting demand to go down, but it went up!" I've had that experience selling (small, cheap, non-c
by ido 10y ago
It goes like this: "We doubled the prices of
food expecting demand to go down, but it went
up!"
I've had that experience selling (small, cheap, non-critical) software* to end users (i.e. not business or bespoke solutions). When I released at $10 I got a lot of complaints about the price (including many "it should be free!"), panicked, and lowered the price.
I later experimented with various price points (without announcing, just changed the price on the home page) & lo and behold- I sold as many units at $9.99 as at $4.99 and $6.99 (I didn't dare raise it beyond the launch price)!
The corollary is to not listen to customers saying what they want, but to observe what they buy.
* this was in 2011 and that particular market has changed since, please do not email me asking "how to make money selling software online" - I don't know!
- deleted 10y ago[deleted]
- developuh 10y agoIf you don't mind sharing, what software did/do you sell ?
- ido 10y agogames
- peteretep 10y agoAnother anecfact: people who buy on the lower end of the market for almost anything are the most difficult customers.
- azeirah 10y agoI'm in a similar situation as you are, although I get almost no complaints about the price whatsoever, it's unfortunate you never tried something like $12 or $15, because I'm not going to try it either :p
- Karellen 10y agohttps://www.joelonsoftware.com/2004/12/15/camels-and-rubber-duckies/ https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-...
- joshuaheard 10y agoI had a business partner tell me once, if people are going to write a check, they will write one up to $100 without thinking twice. I priced my software at $99.
- HeyLaughingBoy 10y agoEspecially in the B2B world. I have a simple device I sell to industrial users for under $150. A few months ago I had a request for a customized version. It required that I change two lines of code. I did that, added $250 to the price and it was sold with no questions asked. /me kicks himself for likely leaving money on the table :-(