Personalized subscription in sports is infeasible because of how TV broadcast contracts are setup. Take the example of the Premier League. When Sky or NBC pay f

Personalized subscription in sports is infeasible because of how TV broadcast contracts are setup. Take the example of the Premier League. When Sky or NBC pay for PL broadcast rights, they do it for the entire league and the Premier League divides the money equally to all the 20 teams. By the way, this equal division is a recent change and IIRC the Spanish League only started doing this in the last couple of years. Now let's say I want to subscribe to only Manchester United content on NBC. Man United and the other top clubs are extremely popular globally. So this means the broadcast contract has to be tailored to each team and the more popular the team is, the higher the contract value for that team. Now this means clubs don't get equal money and if they don't, the smaller clubs will never be able to compete with the top clubs. This is the exact reason why TV money is now divided equally in England. So we're back to square one if we were to implement this.