My first thought is, what's the ratio of those shows live vs. on-demand viewers? If you're looking at mostly live viewers, the time-slot the show is given could

My first thought is, what's the ratio of those shows live vs. on-demand viewers? If you're looking at mostly live viewers, the time-slot the show is given could be the driver of the volume of eyeballs as much as the content. In otherwords, perhaps their best watched shows are the ones in the worst decline / their best watched (i.e. tent pole shows) are bleeding the most viewers. I can't speak to the cause.