Salesmanship does not always equal BS, and I'm not sure that the BS is inverse to importance. Rather, actualized importance and perception of importance are ind

Salesmanship does not always equal BS, and I'm not sure that the BS is inverse to importance. Rather, actualized importance and perception of importance are independent and the BS can be useful to magnify one and/or the other. Thus, selling an effective vaccine vs snake oil, both of which may/will not sell itself largely on facts alone.