It's a lot more complicated than that, especially when you consider that companies like Comcast also produce content via their subsidiaries (NBC and by proxy Hu

It's a lot more complicated than that, especially when you consider that companies like Comcast also produce content via their subsidiaries (NBC and by proxy Hulu). Vertically integrated companies like Comcast can quickly turn into monopolies, eliminating healthy competition and hurting the consumer in the long run via rent-seeking behavior (which we already see today to some extent). Net Neutrality prevents these vertically integrated companies from favoring content which would benefit their businesses.