Were you thinking of the following article? Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker (2015) Harbingers of Failure. Journal of Marketing R

Were you thinking of the following article? Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker (2015) Harbingers of Failure. Journal of Marketing Research: October 2015, Vol. 52, No. 5, pp. 580-592. It was posted to HN in July 2015[0] and a PDF is at [1]. [0] https://news.ycombinator.com/item?id=9839344 https://news.ycombinator.com/item?id=9839344 [1] http://www.bm.ust.hk/mark/staff/song_lin/song_lin-jmr-2015.pdf http://www.bm.ust.hk/mark/staff/song_lin/song_lin-jmr-2015.p...