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Yeah, I can't find the article now but there's always a group of consumers out there that have a strong affinity for products that have failed in the market. An
by devonkim 9y ago
Yeah, I can't find the article now but there's always a group of consumers out there that have a strong affinity for products that have failed in the market. Anything from soft drinks to candy to fast food to electronics devices - they're among the greater predictors of a product failure than any focus group could offer. I'm someone that was all about alternatives to MP3 such as Ogg Vorbis and VQF and ripped nearly 300 CDs to them before giving up and just going with... FLAC, which at least lets me pick and choose whatever I want in the future.
- tjalfi 9y agoWere you thinking of the following article? Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker (2015) Harbingers of Failure. Journal of Marketing Research: October 2015, Vol. 52, No. 5, pp. 580-592. It was posted to HN in July 2015[0] and a PDF is at [1]. [0] https://news.ycombinator.com/item?id=9839344 https://news.ycombinator.com/item?id=9839344 [1] http://www.bm.ust.hk/mark/staff/song_lin/song_lin-jmr-2015.pdf http://www.bm.ust.hk/mark/staff/song_lin/song_lin-jmr-2015.p...
- Roboprog 9y agoThanks for that. I wonder how many of us in this readership have "flop affinity", given often very particular tastes and goals?