I agree that this is a good goal, but Craigslist had some unusual advantages against classifieds: they undercut the cost and were national; newspapers were in d

I agree that this is a good goal, but Craigslist had some unusual advantages against classifieds: they undercut the cost and were national; newspapers were in denial about the internet, lacked technical knowhow, and fragmented into many local markets. I think if you made a good, free Facebook killer, Facebook wouldn't just let itself be taken by surprise to the same degree.