It was the same as all Microsoft products, it was aimed at businesses primarily where they could leverage all the features that come with a Microsoft domain e.g

It was the same as all Microsoft products, it was aimed at businesses primarily where they could leverage all the features that come with a Microsoft domain e.g. Exchange integration. I worked at a Housing Association (UK) and we issued all our tradesmen with Windows Mobile smartphones. They received & completed all their jobs via a custom app we wrote for it, all pre iPhone. Microsoft has never been a company that targets consumers directly in my opinion, they're a company that targets business first and foremost and due to network effects they effectively got most of the consumer desktop market as well.