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The minority that likes their phones may be miniscule in comparison to say the iPhone. But in the phone market a small market share can still equal billions a
by MarkCole 9y ago
The minority that likes their phones may be miniscule in comparison to say the iPhone. But in the phone market a small market share can still equal billions a year.
There is room for them to carve out a niche of Microsoft Phones earning them a couple of billion in revenue, and a couple of hundred million in profit. However for a big company like Microsoft that money is a drop in the ocean, and they want to own the market which at this point in time is unrealistic for them unless they can produce something truely groundbreaking.
- enraged_camel 9y ago>>The minority that likes their phones may be miniscule in comparison to say the iPhone. But in the phone market a small market share can still equal billions a year. Ah yes, the good old "even if we captured only 1% of this huge market we would make billions!" argument.
- jliptzin 9y agoIt's the ecosystem. My friend swore by his Android, always telling me how he could never switch to iOS. Until one day one app that he REALLY wanted to use had a nice polished iOS version but the Android version was clearly total crap with no obvious intention to improve, since then he's switched to iOS and isn't talking too much about Android anymore. So even if you have a small following, those people eventually drop off too one by one over things like this.
- vorticalbox 9y agoThat could be said for any phone system, the photo gallery and editing on windows phone is extremely good. Your friend could have easily gone from iPhone to android for the same reason.
- PhasmaFelis 9y agoI think the point is that any given person is more likely to find an app they "can't live without" on Android/iOS than on WinPhone, just because there's so many more to choose from.
- jl6 9y agoBut new phones are incredibly sophisticated devices requiring a lot of investment to create and bring to market, so maybe even billions a year of revenue might not be enough.
- MarkCole 9y agoThat's true hence from that revenue they might only be able to squeeze tens or maybe hundreds of millions in profit from it. Which for Microsoft is in their eyes probably not worth the effort.