Looks like the startup is trying different approaches to increase their revenue. Paid monthly subscription and analytics charges to the end user. I guess the a

Looks like the startup is trying different approaches to increase their revenue. Paid monthly subscription and analytics charges to the end user. I guess the author thinks it is the end of the platform, which is possible. I'm just hesitate to immediately conclude the business is done because of this choice. If the paid upgrades don't provide enough value the people won't sign up and maybe they will focus on another way. Research Gate is very similar site that sells ad space and for job postings so maybe they will head in that direction.