I like the idea of 'ready made' customer feedback platforms with analytics but I still sense the hardest problem is left unanswered ... how do I get my customer

I like the idea of 'ready made' customer feedback platforms with analytics but I still sense the hardest problem is left unanswered ... how do I get my customers to participate in the customer feedback process? And to do so with integrity? Kluster (http://www.kluster.com http://www.kluster.com) took a stab at this game by turning branding/marketing processes into social games, not sure where they are at today with those initial products but that did seem to garner a lot of attention early on.